Our founder, Heloise Agelou, is a passionate dreamer and believer in love and the power it has of bringing people together. She has years of experience in crafting the stories of couples in the most effective and beautiful way possible. 

Heloise’s story starts with her passion for racehorses and her career as a professional jockey 

in the south of France. Participating in equestrian events, she went on to organize charity events in London. Deeply inspired by horse riding, the world of horses has taught Heloise to tackle obstacles with bravery and left her believing that no barrier is ever too high. 

Ever since childhood, Heloise had dreamed of fairytale weddings, rebellious princesses in sparkling gowns, and was drawn by wedding guests dressed in tails and top hats and bridesmaids perched on high heels. One of the most important meetings of her professional life includes a chance encounter with a lady who came to one of her events and asked her to organize her silver wedding. Her undying love for her partner taught Heloise that love, having no limits, pushes us to our greatest capabilities. That is how she was launched into the glamorous world of wedding planning and it marked the beginning of her distinguished career as a wedding planner. Since then, she has been inspired by each couple and their unique story. Seeing each wedding as a blank canvas where dreams come to life, Heloise dedicated her life to telling each couple’s love story with zest and beauty.